The DIY Guide to Marketing: For Charities and Voluntary Organisations by Moi Ali

Politics & Social Sciences | Politics & Government
The DIY Guide to Marketing: For Charities and Voluntary Organisations
Title:
The DIY Guide to Marketing: For Charities and Voluntary Organisations
Author:
Moi Ali
ISBN:
1860721354
ISBN13:
978-1860721359
Size PDF:
1607 kb
Size epub:
1314 kb
Publisher:
ICSA Publishing Ltd; 2nd edition (April 15, 2001)
Language:
English
Other formats:
pdf, odf, mobi, cb7, azw, lit, ibooks
Rating:
4.1
Votes:
247

This is a hands-on guide which shows how to apply classic marketing techniques to the particular challenges and opportunities which exist in the not-for-profit world. Starting with the basics of understanding your market, your product/s and branding, the guide moves on to the details of a range of promotional techniques (from advertising and direct mail to the media and the internet). Separate chapters look at cause-related marketing, PR and developing a marketing strategy. Real-life true stories (good and bad), interesting facts, tips and models bring the subject matter to life and encourage even the smallest voluntary organization to review its marketing mix.

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