Sur/Petition - Going Beyond Competition by EDWARD DE BONO

Business & Money | Economics
Sur/Petition - Going Beyond Competition
Title:
Sur/Petition - Going Beyond Competition
Author:
EDWARD DE BONO
ISBN:
0006384005
ISBN13:
978-0006384007
Size PDF:
1668 kb
Size epub:
1763 kb
Publisher:
HARPERCOLLINS PUBLISHERS LTD (1995)
Language:
English
Other formats:
pdf, odf, mobi, cb7, azw, lit, ibooks
Rating:
4.7
Votes:
358

Competition was fine once upon a time - but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services. They must create "monopolies of value" by blending into their offerings the array of attendant conveniences, emotions and contextual relaties in which their products and sevices exist, are decided upon, and are purchased.

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