Auditing Your Customer Service: The Foundation for Success (Marketing for Managers) by John Leppard, Liz Molyneux
Business & Money | Processes & Infrastructure
Auditing Your Customer Service: The Foundation for Success (Marketing for Managers)
John Leppard, Liz Molyneux
Cengage Learning Emea (November 1, 1994)
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The topics covered include benchmarking, quality control, customer segmentation, data collection, removing organisational blockages, training and motivating staff, and servicing.
With frameworks to test your position now, the book shows you how to implement and sustain new strategies.