Auditing Your Customer Service: The Foundation for Success (Marketing for Managers) by John Leppard, Liz Molyneux

Business & Money | Processes & Infrastructure
Auditing Your Customer Service: The Foundation for Success (Marketing for Managers)
Title:
Auditing Your Customer Service: The Foundation for Success (Marketing for Managers)
Author:
John Leppard, Liz Molyneux
ISBN:
0415097320
ISBN13:
978-0415097321
Size PDF:
1851 kb
Size epub:
1570 kb
Publisher:
Cengage Learning Emea (November 1, 1994)
Language:
English
Other formats:
pdf, odf, mobi, cb7, azw, lit, ibooks
Rating:
4.9
Votes:
415

By asking the questions 'What is customer service?' and 'Why is it important?', this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service.
The topics covered include benchmarking, quality control, customer segmentation, data collection, removing organisational blockages, training and motivating staff, and servicing.
With frameworks to test your position now, the book shows you how to implement and sustain new strategies.

Auditing Your Customer Service: The Foundation for Success (Marketing for Managers) by John Leppard, Liz Molyneux - free download