Auditing Your Customer Service: The Foundation for Success (Marketing for Managers) by John Leppard, Liz Molyneux
Business & Money | Processes & Infrastructure
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Title:
Auditing Your Customer Service: The Foundation for Success (Marketing for Managers)
Author:
John Leppard, Liz Molyneux
ISBN:
0415097320
ISBN13:
978-0415097321
Size PDF:
1851 kb
Size epub:
1570 kb
Publisher:
Cengage Learning Emea (November 1, 1994)
Language:
English
Other formats:
pdf, odf, mobi, cb7, azw, lit, ibooks
Rating:
4.9
Votes:
415
Download links
- 1851 downloads at 31 mb/s
PDF version
The topics covered include benchmarking, quality control, customer segmentation, data collection, removing organisational blockages, training and motivating staff, and servicing.
With frameworks to test your position now, the book shows you how to implement and sustain new strategies.