Selling to Your Grandmother by Chris Coltran
Business & Money | Marketing & Sales
Selling to Your Grandmother
Tribal Press (September 2004)
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"Selling to Your Grandmother" is not just another How-To book on sales, but a book written from the perspective, "Imagine if you treated every customer like you would treat your own Grandmother." Most people dont realize that they are in sales. Thats right! Whether you knew it or not, you are a salesperson. Filled with some of the authors own experiences, as well as actual stories from real salespeople, this book provides a simple approach to selling. Highly effective quotes, and entertaining illustrations of Grandma, make reading a breeze. Unlike most sales books, no complicated flow charts or confusing graphs are anywhere to be found. Selling to Your Grandmother will capture your imagination, and give you a fresh perspective on how to approach sales. Make sure you have a couple of hours, because once you start reading, you wont be able to put it down. By the time you finish, you will have visions of your own Grandmother shopping in your store, and if you treat them like you would treat your own Granny, you will see your sales soar to new heights.
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