Constructing Effective Questionnaires by Robert A. Peterson

Business & Money | Marketing & Sales
Constructing Effective Questionnaires
Title:
Constructing Effective Questionnaires
Author:
Robert A. Peterson
ISBN:
0761916407
ISBN13:
978-0761916406
Size PDF:
1301 kb
Size epub:
1611 kb
Publisher:
SAGE Publications, Inc; 1 edition (December 23, 1999)
Language:
English
Other formats:
pdf, odf, mobi, cb7, azw, lit, ibooks
Rating:
3.8
Votes:
333

At the heart of all successful survey research is asking the right questions. Constructing Effective Questionnaires is intended for all who commission, conduct, and evaluate research based on asking questions. This book offers Robert Peterson′s pragmatic perspective on questionnaire construction - one based on a balance of personal experience plus in-depth knowledge of the conceptual and methodological literature of the behavioral sciences. From specific question wording to overall questionnaire design, the book is a comprehensive guide to this critical element of survey research. Throughout the book, Peterson repeatedly stresses the importance of empirically testing and evaluating questions, not only to identify whether they work, but also "why" they work.

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