Content Infrastructure Management: Results of an empirical study in the print industry (Markt- und Unternehmensentwicklung Markets and Organisations)

Business & Money | Industries
Content Infrastructure Management: Results of an empirical study in the print industry (Markt- und Unternehmensentwicklung Markets and Organisations)
Title:
Content Infrastructure Management: Results of an empirical study in the print industry (Markt- und Unternehmensentwicklung Markets and Organisations)
Author:
-
ISBN:
3835003682
ISBN13:
978-3835003682
Size PDF:
1265 kb
Size epub:
1626 kb
Publisher:
Deutscher Universitätsverlag; 2006 edition (May 30, 2006)
Language:
English
Other formats:
pdf, odf, mobi, cb7, azw, lit, ibooks
Rating:
3.6
Votes:
509
Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

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