Innovation and International Corporate Growth by Alexander Gerybadze, Ulrich Hommel, Hans W. Reiners, Dieter Thomaschewski

Business & Money | Marketing & Sales
Innovation and International Corporate Growth
Title:
Innovation and International Corporate Growth
Author:
Alexander Gerybadze, Ulrich Hommel, Hans W. Reiners, Dieter Thomaschewski
ISBN:
3642108229
ISBN13:
978-3642108228
Size PDF:
1288 kb
Size epub:
1336 kb
Publisher:
Springer; 2010 edition (June 1, 2010)
Language:
English
Other formats:
pdf, odf, mobi, cb7, azw, lit, ibooks
Rating:
5.0
Votes:
304

Research and development (R&D) as well as innovation are the drivers of change and the key determinants of growth in many industry and service sectors. In spite of the financial turmoil and restructuring of the world economy after 2008, investment in R&D is expected to grow further. Innovation competence will continue to be a major success factor for internationally operating companies.

The book presents a state-of-the-art account of innovation management and the role of R&D and innovation strategy for corporate growth and renewal. It follows a top-down approach starting from corporate strategy, and describes the effective integration of corporate R&D, business unit projects and operational performance improvements. The book offers portraits of leading innovators and high-performing corporations and provides a rich collection of best-practice examples.

Innovation and International Corporate Growth by Alexander Gerybadze, Ulrich Hommel, Hans W. Reiners, Dieter Thomaschewski - free download