The Business of Innovation: Managing the Corporate Imagination for Maximum Results by Roger Bean, Russell Radford

Business & Money | Management & Leadership
The Business of Innovation: Managing the Corporate Imagination for Maximum Results
Title:
The Business of Innovation: Managing the Corporate Imagination for Maximum Results
Author:
Roger Bean, Russell Radford
ISBN:
0814406319
ISBN13:
978-0814406311
Size PDF:
1553 kb
Size epub:
1408 kb
Publisher:
AMACOM (October 16, 2001)
Language:
English
Other formats:
pdf, odf, mobi, cb7, azw, lit, ibooks
Rating:
4.7
Votes:
444

This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.

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