Campaigning in the Twenty-First Century: A Whole New Ballgame? by Dennis W. Johnson

Other | Social Sciences
Campaigning in the Twenty-First Century: A Whole New Ballgame?
Title:
Campaigning in the Twenty-First Century: A Whole New Ballgame?
Author:
Dennis W. Johnson
ISBN:
0415800382
ISBN13:
978-0415800389
Size PDF:
1595 kb
Size epub:
1687 kb
Publisher:
Routledge; 1 edition (December 22, 2010)
Language:
English
Other formats:
pdf, odf, mobi, cb7, azw, lit, ibooks
Rating:
4.7
Votes:
337

So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning―micro-targeting, online fundraising, digital communication, the new media―and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications.

Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.

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