The Business Communication Casebook: A Notre Dame Collection by James S. O'Rourke

Business & Money | Marketing & Sales
The Business Communication Casebook: A Notre Dame Collection
Title:
The Business Communication Casebook: A Notre Dame Collection
Author:
James S. O'Rourke
ISBN:
0324147953
ISBN13:
978-0324147957
Size PDF:
1879 kb
Size epub:
1298 kb
Publisher:
South-Western College Pub; 1 edition (August 16, 2001)
Language:
English
Other formats:
pdf, odf, mobi, cb7, azw, lit, ibooks
Rating:
4.2
Votes:
472

Case studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today's students. James O'Rourke's The Business Communication Casebook: A Notre Dame Collection makes it easy for instructors to incorporate case coverage into their business communication courses. This casebook highlights (36) well-known companies, such as Denny's Restaurants, Firestone Tires, Bruegger's Bagels, and Texaco Inc. A series of discussion questions and applications follows each case. In addition, James O'Rourke provides supplementary resources for a majority of the cases. This inexpensive casebook can be used in conjunction with any Business Communication theme or issue.

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