Now or Never: How Companies Must Change Today to Win the Battle for the Internet Consumers by Mary Mosahl
Business & Money | Management & Leadership
Now or Never: How Companies Must Change Today to Win the Battle for the Internet Consumers
W W Norton & Co Inc; 1 edition (April 1, 2002)
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"Now or Never" is about reaching consumers - internet consumers - and the vision and strategies required to ensure existing companies will continue to thrive and succed in the years ahead. The dot.com crash may have removed large numbers of start-up enterprises, but it has not diminished the ever-growing number of consumers spending money on the Internet. Consumers are moving to on-line purchasing - but in consumer-time rather than dot.com-time; a transition that may take ten years. There is no doubt that this transition will happen. Based on comprehensive primary research, this study sets out the strategic imperatives for winning in the Internet. It is up to each individual company to act on them. In the battle for Internet consumers, it's Now or Never.